Facilitating the Sharing of Building Product Literature to Grow Sales
Building Product Manufacturers • Distributors • Local Dealers • Residential Contractors


A software solution that compiles and places the digital sales materials of residential building products upon the websites of local dealers and contractors in the most cost effective and efficient manner.

Contractor and consumer-focused sales literature, benefits & features, color charts, sizing options, product & explainer videos, warranties, PDF catalogs, manufacturer & installation instruction links, and other digital material designed by manufacturers to educate and entice buyers.

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Why it Works on Local Contractors Websites

Consumer Buyers
… as indirect benefactors, perform due diligence to qualify local dealers & contractors

The Platform automatically delivers our industries sales literature to the doorsteps of active buyers.
Which contractors are aligned with the brand name products they want installed.Need to know WHICH CONTRACTORS ARE ALIGNED with the BRAND NAME PRODUCTS they want installed.



Product ideas to feel less intimidated when calling a contractor to bid in their home.Need to see PRODUCT IDEAS to feel LESS INTIMIDATED when calling a contractor to bid in their home.


Need product knowledge for a stronger voice in the input of material selections to their contractor.Need PRODUCT KNOWLEDGE for a STRONGER VOICE in the input of material selections to their contractor.



Need to see industry building products to get excited about homebuilding & remodeling projects.Need to see INDUSTRY BUILDING PRODUCTS to get excited about homebuilding & remodeling projects.


Consumers are well-trained. They naturally search local contractors websites prior to selecting materials. The Platform automatically delivers our industries sales literature to their doorsteps … upon any computer device, before the bidding starts.



A Lesson on how to Naturally Gain Product Exposure … at Scale
FACT: 96% of Consumers will Search Contractors Websites prior to Starting any Building or Remodeling Project

Todays buyers want to be informed, educated and enticed to buy. They expect to see product options and choices when they view contractors websites. The Platforms’ only purpose, is to compile and promote our industries best sales literature. Placing them right where buyers expect them to be … and where they naturally start any project.

We believe our own industry channel …
should be the leading force locating & educating our buyers … not Google.

96% Of consumers will search local contractors websites prior to starting any homebuilding or remodeling project.

“Buyers expect to see ‘building products’ on local websites, just like they expect to see cars on local Chevy sites.”

Contractors & Buyers Demand to See:

  • consumer-focused sales literature
  • product specs & amazing photos
  • explainer videos
  • color & style options
  • warranty info & credit applications
  • installation guides
  • PDF catalogs
  • suppliers social & media channels



Residential Contractors
… must provide industry product knowledge to satisfy homeowners expectations

Residential Contractors must provide industry product knowledge to satisfy homeowners expectations.
The Platform allows product manufacturers to soft-sell their own products on a contractors behalf.Need the MARKETING LEVERAGE of BRAND NAME COMPANIES to appear more credible with potential clients.



Need compelling and hassle-free product content that's maintenance free and auto-updates itself.Need compelling and hassle-free PRODUCT CONTENT that’s maintenance free and auto-updates itself.


Need access to the same marketing strategies that big competitors use without having to hire others.Need access to the same marketing strategies that big competitors use WITHOUT HAVING TO HIRE OTHERS.



Need an advanced sales tool associating themselves with the products they install, & consumers recognize.Need an ADVANCED SALES TOOL associating themselves with the products they install, & CONSUMERS RECOGNIZE.


Contractors using product leverage will stimulate more client interest. Plus, the Platform allows product manufacturers to soft-sell their own products on a contractors behalf. All to make selling jobs … a bit more easier!





The LBM Industry has One Chance to Place their Products where Buyers Look
Unlike Facebook, Twitter, Pinterest, Instagram, Houzz, HomeAdvisor … who must continually pull buyers to them.
We work quietly in the background, placing literature right where buyers already naturally go, look & expect them.

Product manufacturers, distributors and dealers can leverage the marketing budgets, reach and strategies of contractor's across the nation.With the Product Platform:
Product Manufacturers, Distributors and Dealers can leverage the marketing budgets, reach and strategies of contractor’s across the Nation.

We don’t sell materials.
We’re not an e-commerce site, SEO or Lead Gen service.

Instead, we simply facilitate the sharing of product literature, so guys have the best industry-specific, web content to sell more jobs. We compile sales literature into
one great pocket reference guide.
Nobody can hire us to do anything for them, that we wouldn't do for the entire Platform Network as a whole.
We’re also independent. In fact, nobody can hire us to do anything for them, that we wouldn’t do for the entire Platform Network as a whole.

Proudly Display the Building Products you Work With



Dealers aka/ Local Building Suppliers
… must provide their contractor sales force with the product leverage to sell materials

Product Platform uses a Manufacturers best marketing teams, graphic designers, and communication experts.
Need better ways to digitally promote their entire product lines across their entire community of buyers.Need better ways to digitally PROMOTE THEIR ENTIRE PRODUCT LINES across their entire community of buyers.



Need to exploit their manufacturers product appeal so contractors can gain BETTER SELLING TECHNIQUES.Need to exploit their manufacturers product appeal so contractors can gain BETTER SELLING TECHNIQUES.


Need to facilitate consumer-focused marketing materials to aid contractors with in-home sales.Need to facilitate CONSUMER-FOCUSED MARKETING MATERIALS to aid contractors with in-home sales.



Need to give buyers on-demand material choices at the exact moment their screening contractors.Need to give buyers ON-DEMAND MATERIAL CHOICES at the exact moment their screening contractors.


Building suppliers can disrupt the social media, SEO & PPC nonsense. Fill the void with the simplicity of on-demand product knowledge … using their manufacturers best marketing teams, graphic designers, and communication experts.




Product Distributors & Investment Groups & Buyer Groups
… must leverage their channel partners reach, budgets and marketing means … to scale product awareness. This includes manufacturers, dealers and contractors

A good digital strategy places an equal emphasis on generating the sale, especially when it promotes a consistent marketing message.
Need to accomodate today's active buyers who demand instant product knowledge of who you are, and what you sell.Need to accomodate today’s active buyers who demand INSTANT PRODUCT KNOWLEDGE of who you are, and what you sell.



Need to help contractors who don’t have the time, desire or communication skills to effectively memorize or speak benefits & features.Need to HELP CONTRACTORS who don’t have the time, desire or communication skills to effectively memorize or speak benefits & features.


Need product explainer videos making its way out to jobsites and sales calls using contractors' ipads & smartphones.Need PRODUCT EXPLAINER VIDEOS making its way out to jobsites and sales calls using contractors’ iPads & smartphones.



Need to prevent buyers from running to the big-boxes out of the frustration of not finding your sales literature.Need to PREVENT BUYERS from running to the BIG-BOXES (thinking bigger is better) out of the frustration of not finding your sales literature.


Give contractors your digital sales literature. They'll gladly promote it to YOUR buyers.Processing orders will always have its urgency. However, a good digital strategy places an equal emphasis on generating the sale … especially when it promotes a consistent marketing message, nationwide.



Customer Expectations are Very Different Today
Selling More Building Products & Materials … Requires Two Things:

1. Having More Sales Conversations
A good digital strategy allows you to continually influence contractor and consumer buyers, at the exact moment they’re looking to build and remodel.
A good digital strategy allows you to continually influence contractor and consumer buyers, at the exact moment they’re looking to build and remodel …
Because it costs so much just to unlock the doors and turn the lights on every morning, your first dollars need to be doing everything possible to automatically and continually stay in touch with prospective buyers.

That means, potential buyers must know you exist, what products you sell, and why those products should be specified in their next project. Placing your sales literature upon local contractors websites, and each of your dealer sites, allows you to have ‘more sales conversations’.

2. Having Better Sales Conversations
Communicate with every contractor and consumer, early and often enough to influence their purchase decisions.
Plus, it gives buyers everything they need to make educated decisions about your products.
Using manufacturers sales literature ensures that everything about your products will be properly and thoroughly articulated to potential buyers. Also, this information must get to them INSTANTLY, with no extra effort on their part. Meaning, they don’t need to do anything different or schedule some appointment, just to see what you sell.

Our Product Platform does just that. Contractors carry your complete sales library with them 24/7, and consumers can view it anytime they visit local dealers or local contractors websites. That gives your buyers ‘better sales conversations’.



A winning digital strategy is one that encapsulates your entire network.A winning digital strategy is one that encapsulates your entire network,
using each of their assets and resources to advance YOUR own sales.

So whether your strategy is to ‘defend or attack’,
strive to become more visible and helpful
to those who’d benefit.

Building Product Manufacturers aka/ Suppliers
… must use the nations dealers & contractors to promote product awareness

Building Product Manufacturers must use the nations dealers & contractors to promote product awareness.
Suppliers have a vested interest to help dealer and contractor reps.Need to market their building products directly to contractors & consumers at the EXACT MOMENT OF INQUIRY.



Need a direct pipeline to contractor and consumer purchase decisions prior to drafting jobs specs.Need a direct pipeline to CONTRACTOR and consumer PURCHASE DECISIONS prior to drafting jobs specs.


Need to forward product knowledge to the industry, to piggy-back on contractors marketing channels.Need to FORWARD PRODUCT KNOWLEDGE to the industry … to piggy-back on contractors marketing channels.



Need their marketing department presenting products in the best light, before the sale to make the sale.Need their MARKETING DEPARTMENT presenting products in the best light, before the sale … TO MAKE THE SALE.


Suppliers have a vested interest to help dealer and contractor reps: Sharing their sales literature & explainer videos helps improve everyone’s sales presentations … thus, helping the entire channel sell more. “Don’t make influencing others more difficult than it needs to be.”




Raising product awareness … because people can’t buy what they don’t know exists, or know nothing about.


Better than ever, our industry is working together to capture more sales from its shared buyer.

Questions – Comments – Ideas
Let’s have a conversation on how to use sales literature
to close on more leads and sign more jobs
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What’s your top marketing concern that we can help you with today?
Sales 219-306-8042