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Facilitating
the Sharing of
Building Product Literature
to Grow Sales

An Automatic, Hands-Free, Software Solution
• An ‘add-on’ to your existing website, or
• A ‘stand-alone’ product site

User Branded Product Ads Product Specs Product Locator
Facilitating the Sharing of Building Product Literature to Grow Sales
Facilitating the Sharing of Building Product Literature to Grow Sales
Facilitating the Sharing of Building Product Literature to Grow Sales
Facilitating the Sharing of Building Product Literature to Grow Sales

Nowadays, you must ensure everyone knows exactly what building products you sell and install
Software to display and promote building product sales literature
automatically upon the websites of local building suppliers & contractors

Putting the industries best marketing materials and web content to work, for you
tradesmen

1.4 Million Contractor’s
and over 100,000 Local Building Suppliers (Dealers)

… need the leverage of brand name building products displayed on their websites’.
This gives manufacturers, distributors and dealers a voice to influence purchase decisions,
at the exact moment buyers are needing to select building materials.
Tom K, Founder

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The revenues of the LBM channel, are often tied
to a contractors’ ability to properly communicate product knowledge.


Now more than ever, you must …
Speak Directly to Your Buyers

Placing your Marketing Materials on the Websites of Local Suppliers & Contractors
Creates “More Opportunities” to Sell … here’s how
1. Your product sales literature helps contractors get ‘pre-qualified’, so they’ll be asked to bid on “more” projects.

Allows consumers to see which contractors are aligned with the brands and products they like and recognize. contractors pre-qualified

2. Your sales literature on local websites, helps to “raise” a contractors typical 4:1 closing ratio of jobs lost to won.

Educating buyers with product knowledge, greatly “increases” the total number of jobs rewarded to a contractor. closing ratio

3. Sharing your best marketing materials allows local suppliers and contractors to “grow” their businesses.

Promoting this to “every” contractor, is the best way to reach guys who typically shop direct/non-direct competitors and big-boxes. business growth

Our Industry has One Opportunity
to Get in Front of Buyers

96% of Buyers will Research Local Suppliers & Contractors Websites
prior to Starting any Building or Remodeling Project

Regardless of how they go funneled to their website … You need to be there.
Traditional Marketing Methods
Billboards Community Spots
Portable
Highway Signs
Direct Mail Brochures
Canvassing
Coupons
Door Hangers
Post Cards
Home Shows Local
National
Lunch & Learns
Open Houses
Branding Business Cards
Coffee Mugs
Hats & Jackets
Letterheads
Logo Magnets
Pens & Pencils
MediaPodcasts
Radio Commercials
Sponsorships
TV Commercials
Newspapers Classified Ads
Display Ads
Help Wanted
Inserts
Local Story
Organizations Better Business Bureau
Building Associations
Chamber Of Comm.
Kiwanis – Lions
Religious
Schools
Referrals Architects – Draftsmen
Building Department
Interior Designers
Local Building Suppliers
Past Customers
Realtors
Signage Banner & Flags
Custom Housewrap
Job Signs
Shirts – Jackets – Hats
Vehicle Lettering
Trade Magazines How-To’s
Human Interest
Inspirational
Opinion
Profile-Interview
Research
Yellow PagesCovers
Display Ads
Inserts
White Page Listing

Digital Marketing Methods
Email Marketing Announcements
Event Invitation
Lead Nurturing
Newsletters
Past Clients
Products-Services
Thanks-Welcome
Lead Gen Sites Angie’s List
HomeAdvisor
Houzz
Porch
Takl
Pay-Per-Click Facebook Ads
Google Adwords
Linkedin Ads
Twitter Ads
Yahoo Adwords
Radio Commercials
DIY Shows
Sponsoring
Podcasts Community Interests
Company Topics
Home Shows
Products
Services
Search Engines Bing
Google
Local Search
Maps
Yahoo
Social Media Craigslist
Facebook
Instagram
Linkedin
Pinterest
Twitter
Video Channels
Telemarketing Appointment Setting
Call Handling
Customer Retention
Lead Follow-Ups
Lead Generation
List Building
Television Commercials
Infomercials
Local Fix-It Show

For 96% of Buyers, All Roads Lead Here
Website ↓     ↓     ↓
PRODUCT PLATFORM Contractor and consumer-focused sales literature, benefits & features, color charts, sizing options, product & explainer videos, warranties, PDF catalogs, manufacturer & installation instruction links, and other digital material designed by manufacturers to educate and entice buyers.
Leverage the Funnel
Companies will gladly promote Product Literature … to Sell More Jobs
put yourself, where buyers “already look and expect you to be”

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Here’s Why Sales Literature on Websites is so Important …

Product Manufacturers need to keep contractor and consumer buyers continually informed and educated on all the products they sell, why they sell them, and where they sell them. The sharing of product literature in real-time, at scale, when and where buyers look, is revenue critical.

Product Distributors need their channel using a consistent marketing message, without interference or bias, to better articulate and influence purchase decisions, by using the voice of their manufacturers marketing & communication teams to control more sales conversations.

Local Dealers need to provide continual access to product specs, features, catalogs, and explainer videos, to properly support their contractors and to satisfy their buyers. Until now, there’s been no easy, automatic or cost effective way to promote entire lines to the communities they serve.

Residential Contractors need financial, marketing and sales support of the entire industry to close on more leads and sign more jobs. To automatically display the industries best web content, product literature and recognizable brand names as leverage, to educate and sell more jobs.

Controlled Platform Environment

To help protect everyone’s intellectual property (copyrights, trademarks, brand names, text ,images), and to manage content distribution, at scale nationwide, with the utmost professionalism.
Building Product Manufacturers
Sharing their best consumer-focused sales literature to influence buyers
Residential Building Contractors
Using brand recognition as a much needed sales tool, to sell more jobs
Local Dealers
Gaining an army of contractors, to eagerly promote products to consumers
inform, educate and entice

“When consumers search contractors, they can now view
great building products and local building dealers.


Consumers are already well-trained to find local contractors via referrals, yellow pages, direct mail, social media, etc.
Now however, the 96% of buyers who always research contractors websites prior to collecting any bids,
will also see great products, to entice their homebuilding and remodeling excitement.


business man
“The Platform allows our industry to put equal emphasis on educating buyers, to make the sale,
as opposed to the usual efforts of faster processing and delivering, after the sale.”

How it Works

Long before ‘social distancing’, buyers had changed the way they shop. If buyers can’t easily learn everything about you and the products you sell, they’ll have little desire to visit your showroom or ask you to bid on their projects. Here’s what we’re doing about it.
Building Product Manufacturers
provide us all their contractor and consumer-focused product sales literature, benefits & features, color charts, sizing options, product & explainer videos, warranties, PDF catalogs, purchase locations, and any other digital material designed to help educate and entice more buyers.
We then, display and promote them upon the websites of:
Distributors
Local Building Suppliers
Residential Contractors of all trade types

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That means, Consumer Buyers can automatically view and research your entire product knowledge library, anytime they visit a local supplier or contractor website. Plus, they can do so without having to hop in the car or make an appointment with anyone.

Sharing Digital Sales Literature

has the entire channel soft-selling their own products,
influencing more decisions, and enticing more projects.
View Dealers Demo Site
Contractors and consumers demand to research your sales literature.

Sales reps using the Product Platform to
Educate at ‘Lunch & Learns’ and ‘Builder Nights’
View Contractors Demo Site
Distributors to mass promote their dealers and products to nation of buyers.

Contractors Carry your Literature 24/7
allowing Consumers to View Anytime, Anywhere

Additional Platform Benefits …

Product Manufacturers need to share their digital sales materials with the guys who sell and install building products. Doing so leverages the advertising budgets and methods of each local supplier and contractor, nationwide. Plus, placing sales literature where buyers already look, allows you to continually educate and entice more buyers, so you can concentrate more on perfecting your messaging, as opposed to teaching guys how to memorize it all.

Product Distributors need to have the digital sales literature of their entire product lines, automatically being displayed and promoted upon the websites, smartphones and iPads of their channel. This allows them and their Suppliers to control how their products are being promoted, and to better articulate and influence purchase decisions at scale, across the nation, using a controlled Platform Environment to protect intellectual properties.

Local Dealers need contractors (of any trade type), and consumers to automatically have the ability to see and research their product benefits & features, color & sizing options, pdf catalogs, videos, their dealer locations, sales reps and more. To carry with them 24/7 out on jobsites, sales calls and home shows. Contractors who seek the marketing and advertising support from our nations Manufacturers, receive an industry, co-branded Product website add-on.

Residential Contractors gain the industries best ad agencies, marketing teams and communication experts to help grow their business. It’s instant credibility with buyers who now see which contractors are aligned with the over 250+ recognizable product categories they like. This sparks more building and remodeling interest, educates them on product knowledge, and helps in the material selection process. Entirely automatic. No software to learn.

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Every local dealer and contractor can display and promote the sales literature
of the products they’ve been selling and installing for years.

It’s the web content every buyer wants to see
Besides, with better marketing, better web content, and better sales support … the entire channel benefits.



The days of fighting Google algorithms, FaceBook, Twitter, SEO, and AdWords are over.
Especially since we already know who our buyers are, where they look, and where they want us to be.

Buyers want ONE independent point of reference to acquire product knowledge …
it’s with their own local community of trusted professionals …

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Better than ever, our industry is working together to capture more sales from its shared buyer.

because people can’t buy products they don’t know to exist … know nothing about … or can’t be properly articulated to them.

Questions – Comments – Ideas
Let’s have a conversation on how to use sales literature
to close on more leads and sign more jobs
Please Contact Me
YES, I want the advertising & marketing support of my industry
Sales 219-306-8042