Consumer Buyers
… as indirect benefactors, perform due diligence to qualify local dealers & contractors

Need to know WHICH CONTRACTORS ARE ALIGNED with the BRAND NAME PRODUCTS they want installed.

Need to see PRODUCT IDEAS to feel LESS INTIMIDATED when calling a contractor to bid in their home.

Need PRODUCT KNOWLEDGE for a STRONGER VOICE in the input of material selections to their contractor.

Need to see INDUSTRY BUILDING PRODUCTS to get excited about homebuilding & remodeling projects.

Consumers are well-trained. They naturally search the websites of the contractors in their neighborhood, prior to selecting materials. The Platform automatically delivers our industries sales literature to their doorsteps … upon any computer device, before the bidding starts.

A Lesson on how to Naturally Gain Product Exposure … at Scale
FACT: 96% of Consumers will Search Contractors Websites prior to Starting any Building or Remodeling Project

Todays buyers want to be informed, educated and enticed to buy. They expect to see product options and choices when they view contractors websites. The Platforms’ only purpose, is to compile and promote our industries best sales literature. Placing them right where buyers expect them to be … and where they naturally start any project.

We believe our own industry channel …
should be the leading force locating & educating our buyers … not Google.

“Buyers expect to see ‘building products’ on contractors websites, just like they expect to see cars on Chevy sites.”

Residential Contractors
… must provide industry product knowledge to satisfy homeowners expectations

Need the MARKETING LEVERAGE of BRAND NAME COMPANIES to appear more credible with potential clients.

Need compelling and hassle-free PRODUCT CONTENT that’s maintenance free and auto-updates itself.

Need access to the same marketing strategies that big competitors use WITHOUT HAVING TO HIRE OTHERS.

Need an ADVANCED SALES TOOL associating themselves with the products they install, & CONSUMERS RECOGNIZE.

The LBM Industry has One Chance to Place their Products where Buyers Look
Unlike Facebook, Twitter, Pinterest, Instagram, Houzz, HomeAdvisor … who must continually pull buyers to them.
We work quietly in the background, placing literature right where buyers already naturally go, look & expect them.

With the Product Platform:
Product Manufacturers, Distributors and Dealers can leverage the marketing budgets, reach and strategies of contractor’s across the Nation.

We don’t sell materials.
We’re not an e-commerce site, SEO or Lead Gen service.
Instead, we simply facilitate the sharing of product literature, so guys have the best industry-specific, web content to sell more jobs. We compile sales literature into
one great pocket reference guide.

We’re also independent. In fact, nobody can hire us to do anything for them, that we wouldn’t do for the entire Platform Network as a whole.

Proudly Display the Building Products you Work With

Dealers aka/ Local Building Suppliers
… must provide their contractor sales force with the product leverage to sell materials

Need better ways to digitally PROMOTE THEIR ENTIRE PRODUCT LINES across their entire community of buyers.

Need to exploit their manufacturers product appeal so contractors can gain BETTER SELLING TECHNIQUES.

Need to facilitate CONSUMER-FOCUSED MARKETING MATERIALS to aid contractors with in-home sales.

Need to give buyers ON-DEMAND MATERIAL CHOICES at the exact moment their screening contractors.

Product Distributors & Investment Groups & Buyer Groups
… must leverage their channel partners reach, budgets and marketing means … to scale product awareness. This includes manufacturers, dealers and contractors

Need to accomodate today’s active buyers who demand INSTANT PRODUCT KNOWLEDGE of who you are, and what you sell.

Need to HELP CONTRACTORS who don’t have the time, desire or communication skills to effectively memorize or speak benefits & features.

Need PRODUCT EXPLAINER VIDEOS making its way out to jobsites and sales calls using contractors’ iPads & smartphones.

Need to PREVENT BUYERS from running to the BIG-BOXES (thinking bigger is better) out of the frustration of not finding your sales literature.

Processing orders will always have its urgency. However, a good digital strategy places an equal emphasis on generating the sale … especially when it promotes a consistent marketing message, nationwide.

Customer Expectations are Very Different Today
Selling More Building Products & Materials … Requires Two Things:

A good digital strategy allows you to continually influence contractor and consumer buyers, at the exact moment they’re looking to build and remodel …

Because it costs so much just to unlock the doors and turn the lights on every morning, your first dollars need to be doing everything possible to automatically and continually stay in touch with prospective buyers.

That means, potential buyers must know you exist, what products you sell, and why those products should be specified in their next project. Placing your sales literature upon local contractors websites, and each of your dealer sites, allows you to have ‘more sales conversations’.

Plus, it gives buyers everything they need to make educated decisions about your products.

Using manufacturers sales literature ensures that everything about your products will be properly and thoroughly articulated to potential buyers. Also, this information must get to them INSTANTLY, with no extra effort on their part. Meaning, they don’t need to do anything different, hop in the car, or schedule some appointment … just to see what you sell.

Our Product Platform does just that. Contractors carry your complete sales library with them 24/7, and consumers can view it anytime they visit local dealers or contractors websites. That gives your buyers ‘better sales conversations’.

A winning digital strategy is one that encapsulates your entire network,
using each of their assets and resources to advance YOUR own sales.

So whether your strategy is to ‘defend or attack’,
strive to become more visible and helpful
to those who’d benefit.

Building Product Manufacturers aka/ Suppliers
… must use the nations dealers & contractors to promote product awareness

Need to market their building products directly to contractors & consumers at the EXACT MOMENT OF INQUIRY.

Need a direct pipeline to CONTRACTOR and consumer PURCHASE DECISIONS prior to drafting jobs specs.

Need to FORWARD PRODUCT KNOWLEDGE to the industry … to piggy-back on contractors marketing channels.

Need their MARKETING DEPARTMENT presenting products in the best light, before the sale … TO MAKE THE SALE.

Raising product awareness … because people can’t buy what they don’t know exists, or know nothing about.

Better than ever, our industry is working together to capture more sales from its shared buyer.