{"id":2396,"date":"2019-03-30T13:23:59","date_gmt":"2019-03-30T18:23:59","guid":{"rendered":"https:\/\/buildingprofit.org\/lp\/?page_id=2396"},"modified":"2021-05-13T21:06:18","modified_gmt":"2021-05-14T02:06:18","slug":"building-product-manufacturers","status":"publish","type":"page","link":"https:\/\/buildingprofit.org\/lp\/building-product-manufacturers\/","title":{"rendered":"Building Product Manufacturers | Residential Construction Industry"},"content":{"rendered":"<div style=\"text-align: right;\"><span style=\"color:#edea00; font-size: calc(40px + (55 - 40) * ((100vw - 350px) \/ (1920 - 350))); font-variant: small-caps; line-height: 64px; text-shadow: 3px 4px #000;\"><strong><br \/>Contractor &#038; Consumer<br \/>\nBuyers <span style=\"color:#ff6a19;\">Demand to<\/span><br \/>\nInstantly<br \/>\n<span style=\"color:#ff6a19;\">Find and Research<\/span><br \/>\nyour Sales Literature<\/strong><\/span><\/div>\n<div class=\"subtext\">\n<h1><span style=\"font-size:29px; line-height:50px; color:#e7ecff; text-shadow:2px 2px #000;\"><strong>We put building product manufacturers literature where buyers already expect to see it <\/strong>when starting any homebuilding or remodeling project<\/span><\/h1>\n<\/div>\n<div class=\"salesbutton1\"><a href=\"https:\/\/buildingprofit.org\/lp\/product-manufacturer-contact-us\/\">Let&#8217;s Get Started<br \/>\n<span style=\"font-size:12px; font-weight:normal;\">Let&#8217;s have a conversation about your products<\/span><\/a><\/div>\n<div class=\"blackwhite\"><span style=\"font-size: 25px; line-height: 32px;\">The <span style=\"color: #e0e007;\">Building Product Platform<\/span> is a new sales tool that allows product manufacturers to place their products\u2019 digital sales literature, <span style=\"color:#ff6a19;\">automatically<\/span> upon the Product Websites of local dealers and contractors. <\/span><\/p>\n<div style=\"font-size:12px; line-height:32px; text-align:right; margin-top:-31px; margin-bottom:31px;\">Making your digital materials the best industry-specific, web content available. <\/div>\n<p style=\"text-align:right;font-size:11px;color:#ff6a19;text-align:right;margin-top: -13px;font-variant: small-caps;\">In a controlled, nationwide Platform environment <\/p>\n<\/div>\n<p style=\"text-align:center; margin-bottom:5px;\"><span style=\"font-size: 27pt; line-height:40px; font-variant:small-caps; color:black; text-shadow: 0px 0px gray;\"><strong>We Share your Digital Sales Literature with Those<br \/>\nWho Sell &#038; Install your Building Products &#8230;<\/strong><\/span><\/p>\n<h1>\n<p style=\"text-align:center; font-size: 13pt; line-height:26px; color: #1f497d; font-weight: bold;\">A Product Platform that puts you and your products into the phones and pockets of contractors. <\/p>\n<\/h1>\n<p><\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<div class=\"column1\">\n<div class=\"column1top\">\n<p class=\"heading2\"><span style=\"font-size: 22px; color:yellow\">1. <\/span>Keeps Contractors &#038; Dealers Continually Aware and Educated on All the Products you Sell <\/p>\n<\/div>\n<p class=\"heading3\">\u2022 Product Manufacturers gain an <span class=\"highlight\">army of contractors<\/span> out displaying and promoting your products. <\/p>\n<p class=\"heading3\">\u2022 Keeps dealers &#038; contractors continually <span class=\"highlight\">informed &#038; educated<\/span> on ALL your products, in real-time. (<span class=\"highlight\">i.e. your product benefits, features, specs, color options, sizes available, warranties, pdf catalogs, installation guides, credit apps, product and explainer videos, etc.<\/span>). <\/p>\n<p class=\"heading3\">\u2022 It gets your distributors, dealers and contractors all <span class=\"highlight\">carrying your sales literature<\/span> 24\/7 in their back-pockets, upon every smartphone, iPad and tablet &#8230; with no software to learn. <\/p>\n<p class=\"heading3\">\u2022 It&#8217;s the best <span class=\"highlight\">reference guide<\/span> for sales reps and tradesmen out on jobsites and sales calls, without having to use Google. <\/p>\n<p class=\"heading3\">\u2022 Everyone\u2019s proud to showoff your literature because it displays on their own Product Platform, <span class=\"highlight\">branded in their own name.<\/span> <\/p>\n<p class=\"heading3\">\u2022 It gives your channel the <span class=\"highlight\">best industry specific web content available,<\/span> so everyone can sell more. <\/p>\n<\/div>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<div class=\"column2\">\n<div class=\"column2top\">\n<p class=\"heading2\"><span style=\"font-size: 22px; color:yellow\">2. <\/span>Gives you an Easier Way to Communicate with Contractor &#038; Consumer Buyers, Across the Nation <\/p>\n<\/div>\n<p class=\"heading3\">\u2022 You&#8217;ll <span class=\"highlight\">leverage the existing habits of consumers,<\/span> as 96% of ALL buyers will research a contractors website prior to calling tradesmen &#8230; your products need to be there. <\/p>\n<h2 style=\"font-weight:normal; margin-top:0;\">\n<p class=\"heading3\">\u2022 Sharing literature, automatically puts <em>building product manufacturers<\/em> into <span class=\"highlight\">every sales conversation<\/span> between contractors &#038; buyers. <\/p>\n<\/h2>\n<p class=\"heading3\">\u2022 It gives you a voice to <span class=\"highlight\">properly educate &#038; influence purchase decisions,<\/span> without consumers needing an appointment, just to get a snippet of the same information. <\/p>\n<p class=\"heading3\">\u2022 It allows your ad agencies, marketing teams &#038; communication experts to properly and thoroughly <span class=\"highlight\">speak on your behalf,<\/span> without interference or bias. <\/p>\n<p class=\"heading3\">\u2022 You get to <span class=\"highlight\">deliver and control,<\/span> a consistent marketing message throughout every home in America. <\/p>\n<p class=\"heading3\">\u2022 The <em>Product Platform<\/em> allows you to <span class=\"highlight\">cut costs<\/span> on some of the printed materials you produce and distribute.\n<\/p>\n<p class=\"heading3\">\u2022 Prevents buyers from <span class=\"highlight\">shopping the big-boxes,<\/span> frustrated from not knowing what you sell, and where. <\/p>\n<\/div>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<div class=\"column3\">\n<div class=\"column3top\">\n<p class=\"heading2\"><span style=\"font-size: 22px; color:yellow\">3. <\/span>Allows you To Leverage the Marketing Budgets, Methods and Reach of Local Dealers &#038; Contractors <\/p>\n<\/div>\n<p class=\"heading3\">\u2022 Product Manufacturers will<span class=\"highlight\"> piggy-back<\/span> on your dealers and contractors, <span class=\"highlight\">to control<\/span> more of their marketing costs. <\/p>\n<p class=\"heading3\">\u2022 That means whatever advertising they already do to pull leads into their websites (newspapers, phone books, direct mail, social media, etc.)  \u2026 their websites will now also <span class=\"highlight\">display information<\/span> about you, your products, and your dealer locations. <\/p>\n<p class=\"heading3\">\u2022 Giving buyers your sales literature when they want it, at the exact moment their reaching out to build, is <span class=\"highlight\">key to educating buyers<\/span> about your products. <\/p>\n<p class=\"heading3\">\u2022 <span class=\"highlight\">We don\u2019t need<\/span> another social media channel, Houzz, Angie\u2019s-List or Facebook \u2026 where you\u2019re spending money trying to get people to use them. <\/p>\n<p class=\"heading3\">\u2022 Instead, the Product Platform works quietly in the background, placing you and your products right <span class=\"highlight\">where buyers already go<\/span> and <span class=\"highlight\">expect you to be.<\/span> <\/p>\n<p class=\"heading3\">\u2022 Dealers &#038; contractors can let the Platform <span class=\"highlight\">replace<\/span> any existing website, or simply <span class=\"highlight\">complement<\/span> it. <\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<h2>\n<p style=\"text-align: center; margin-bottom:5px;\"><span style=\"font-size: 27pt; font-variant:small-caps; color:black;\"><strong>It&#8217;s the Sales Literature Buyers Demand to See <\/strong><\/span><br \/>\n<span style=\"font-size: 13pt; line-height:40px; color: #1f497d; font-weight: bold;\">A Product Platform that leverages the marketing budgets, methods and reach of dealers and contractors, 24\/7. <\/span><\/p>\n<\/h2>\n<p>\n<form autocomplete=\"off\" name=\"wpv-filter-2356\" action=\"\/lp\/wp-json\/wp\/v2\/pages\/2396?wpv_view_count=2356\" method=\"get\" class=\"wpv-filter-form js-wpv-filter-form js-wpv-filter-form-2356 js-wpv-form-full\" data-viewnumber=\"2356\" data-viewid=\"2356\" data-viewhash=\"eyJuYW1lIjoiY29uLWlwYWQtaW1hZ2Utc2xpZGVyIn0=\" data-viewwidgetid=\"0\" data-orderby=\"\" data-order=\"\" data-orderbyas=\"\" data-orderbysecond=\"\" data-ordersecond=\"\" data-parametric=\"{&quot;query&quot;:&quot;normal&quot;,&quot;id&quot;:&quot;2356&quot;,&quot;view_id&quot;:&quot;2356&quot;,&quot;widget_id&quot;:0,&quot;view_hash&quot;:&quot;2356&quot;,&quot;action&quot;:&quot;\\\/lp\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/2396?wpv_view_count=2356&quot;,&quot;sort&quot;:{&quot;orderby&quot;:&quot;&quot;,&quot;order&quot;:&quot;&quot;,&quot;orderby_as&quot;:&quot;&quot;,&quot;orderby_second&quot;:&quot;&quot;,&quot;order_second&quot;:&quot;&quot;},&quot;orderby&quot;:&quot;&quot;,&quot;order&quot;:&quot;&quot;,&quot;orderby_as&quot;:&quot;&quot;,&quot;orderby_second&quot;:&quot;&quot;,&quot;order_second&quot;:&quot;&quot;,&quot;ajax_form&quot;:&quot;&quot;,&quot;ajax_results&quot;:&quot;&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;prebefore&quot;:&quot;&quot;,&quot;before&quot;:&quot;&quot;,&quot;after&quot;:&quot;&quot;,&quot;attributes&quot;:[],&quot;environment&quot;:{&quot;current_post_id&quot;:2396,&quot;parent_post_id&quot;:2396,&quot;parent_term_id&quot;:0,&quot;parent_user_id&quot;:0,&quot;archive&quot;:{&quot;type&quot;:&quot;&quot;,&quot;name&quot;:&quot;&quot;,&quot;data&quot;:[]}},&quot;loop&quot;:{&quot;type&quot;:&quot;&quot;,&quot;name&quot;:&quot;&quot;,&quot;data&quot;:[],&quot;id&quot;:0}}\" data-attributes=\"[]\" data-environment=\"{&quot;current_post_id&quot;:2396,&quot;parent_post_id&quot;:2396,&quot;parent_term_id&quot;:0,&quot;parent_user_id&quot;:0,&quot;archive&quot;:{&quot;type&quot;:&quot;&quot;,&quot;name&quot;:&quot;&quot;,&quot;data&quot;:[]}}\"><input type=\"hidden\" class=\"js-wpv-dps-filter-data js-wpv-filter-data-for-this-form\" data-action=\"\/lp\/wp-json\/wp\/v2\/pages\/2396?wpv_view_count=2356\" data-page=\"1\" data-ajax=\"disable\" data-effect=\"fade\" data-maxpages=\"4\" data-ajaxprebefore=\"\" data-ajaxbefore=\"\" data-ajaxafter=\"\" \/><input class=\"wpv_view_count wpv_view_count-2356\" type=\"hidden\" name=\"wpv_view_count\" value=\"2356\" \/>\n\n<\/form>\n<div id=\"wpv-view-layout-2356\" class=\"js-wpv-view-layout js-wpv-layout-responsive js-wpv-view-layout-2356 wpv-pagination js-wpv-layout-has-pagination wpv-pagination-preload-images js-wpv-layout-preload-images\" style=\"visibility:hidden;\" data-viewnumber=\"2356\" data-pagination=\"{&quot;id&quot;:&quot;2356&quot;,&quot;query&quot;:&quot;normal&quot;,&quot;type&quot;:&quot;rollover&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;duration&quot;:300,&quot;speed&quot;:3,&quot;pause_on_hover&quot;:&quot;enabled&quot;,&quot;stop_rollover&quot;:&quot;true&quot;,&quot;cache_pages&quot;:&quot;enabled&quot;,&quot;preload_images&quot;:&quot;enabled&quot;,&quot;preload_pages&quot;:&quot;disabled&quot;,&quot;preload_reach&quot;:2,&quot;spinner&quot;:&quot;disabled&quot;,&quot;spinner_image&quot;:&quot;&quot;,&quot;callback_next&quot;:&quot;&quot;,&quot;manage_history&quot;:&quot;disabled&quot;,&quot;has_controls_in_form&quot;:&quot;disabled&quot;,&quot;infinite_tolerance&quot;:0,&quot;max_pages&quot;:4,&quot;page&quot;:1,&quot;base_permalink&quot;:&quot;\/lp\/wp-json\/wp\/v2\/pages\/2396?wpv_view_count=2356&amp;wpv_paged=WPV_PAGE_NUM&quot;,&quot;loop&quot;:{&quot;type&quot;:&quot;&quot;,&quot;name&quot;:&quot;&quot;,&quot;data&quot;:[],&quot;id&quot;:0}}\" data-permalink=\"\/lp\/wp-json\/wp\/v2\/pages\/2396?wpv_view_count=2356\">\n\n \t\n\t\n\t\n      <!-- \n      <div style=\"font-size:10px; color:#4a6c96; text-align:right; line-height:0px;\">Press buttons to stop or select.<\/div>\n\t  [wpv-pager-nav-links output=\"bootstrap\" links_type=\"dots\"] -->\n      <div class=\"s12\">\n  <img decoding=\"async\" src=\"https:\/\/buildingprofit.org\/wp-content\/uploads\/contractor-1.png\" alt=\"Building Product Dealer | Product Sales Literature | Building Profit\" class=\"attachment-full aligncenter\" \/>\n<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n<br style=\"clear:none\"\/><br style=\"clear:none\"\/><\/p>\n<div class=\"leftfeat\"><img decoding=\"async\" src=\"https:\/\/buildingprofit.org\/wp-content\/uploads\/richards-demo1.png\" alt=\"\" width=\"300\" height=\"682\" class=\"alignleft size-full wp-image-1680\" style=\"margin-top: 37px;\" \/><\/div>\n<div class=\"bot\">\n<div style=\"background-color:#c6e3ee; max-width:500px; border:15px; padding: 6px 14px; border-radius:15px; line-height: 17px; box-shadow:6px 6px 5px #202020;\"><strong>MOBILE MENU:<\/strong> Company information, social media channels, Product Portfolios, Product Ads, specialty items (apps available), etc. <\/div>\n<p><\/p>\n<div style=\"background-color:#ffd75f; max-width:500px; border:15px; padding: 6px 14px; border-radius:15px; line-height: 17px; box-shadow:6px 6px 5px #202020;\"><strong>CUSTOM HEADER:<\/strong> Each Distributor, Dealer and Contractor Platform is customized so users will be proud to use it. This too, is a great sales tool and referenge guide at local &#8216;lunch &#038; learns&#8217;. Guys no longer have to memorize product knowledge. Manufacturers can now influence buyers directly, at scale, without interference or bias. <\/div>\n<p><\/p>\n<div style=\"background-color:#e6bcbb; max-width:500px; border:15px; padding: 6px 14px; border-radius:15px; line-height: 17px; box-shadow:6px 6px 5px #202020;\"><strong>PROTECTIONS:<\/strong> Disclaimers to help protect 3rd party copyrights, trademarks, content, images and other intellectual properties. A manufacturers digital materials never leave our platform, and nobody can post directly to the Platform so to maintain utmost professionalism. Plus, manufacturers can easily keep the entire Network updated in real-time. <\/div>\n<p><\/p>\n<div style=\"background-color:#ffff95; max-width:500px; border:15px; padding: 6px 14px; border-radius:15px; line-height: 17px; box-shadow:6px 6px 5px #202020;\"><strong>BUILDING MANUFACTURER PRODUCT AD:<\/strong> This is the &#8216;splash&#8217; page that gets people excited to buy. Created by the manufacturers own ad agencies, marketing teams, graphic designers, and communication experts from around the world. This gives Dealers and Contractors the best, industry-specific web content available to sell more jobs. <\/div>\n<p><\/p>\n<div style=\"background-color:#fcd5b5; max-width:500px; border:15px; padding: 6px 14px; border-radius:15px; line-height: 17px; box-shadow:6px 6px 5px #202020;\"><strong>EXPLAINER VIDEO:<\/strong> The best representation of what a particular manufacturer product is, such that contractors can show it off out on jobsites, sales calls and home shows. Plus, consumers can view anytime, anywhere upon any device simply by going to their local Dealer or Contractor of choice.<\/div>\n<p><\/p>\n<div style=\"background-color:#c7f794; max-width:500px; border:15px; padding: 6px 14px; border-radius:15px; line-height: 17px; box-shadow:6px 6px 5px #202020;\"><strong>ADDITIONAL PRODUCT SPECS:<\/strong> Manufacturer PDF documents that educate contractor and consumer buyers. Including benefits &#038; features, specs, color charts, sizes options, warranties, pdf catalogs, installation instructions, credit apps, product videos, explainer videos, and any other digital material designed to educate buyers.<\/div>\n<p><\/p>\n<div style=\"background-color:#ffb1b1; max-width:500px; border:15px; padding: 6px 14px; border-radius:15px; line-height: 17px; box-shadow:6px 6px 5px #202020;\"><strong>ABOUT THE MANUFACTURER:<\/strong> For any product ad, this is where any contractor or consumer buyer can &#8216;click&#8217; to go directly to the Manufacturers own website for more specific information about that particular product. Additionally, the Manufacturers social media channels are displayed so buyers can further research. <\/div>\n<p><\/p>\n<div style=\"background-color:#dac9ee; max-width:500px; border:15px; padding: 6px 14px; border-radius:15px; line-height: 17px; box-shadow:6px 6px 5px #202020;\"><strong>SIMILAR PRODUCTS:<\/strong> For Distributors and Dealers, this section display similar products that they sell. For Contractors and contractor clients, this section displays similar products that our residential industry makes available to them. A great way to find product and local Dealer locations on products seen in trade shows or magazines. <\/div>\n<p>\n<\/div>\n<p><br style=\"clear:none\"\/><\/p>\n<div style=\"font-size: 13pt; line-height:40px; color: #1f497d; font-weight: bold; width: 677px; margin: 0 auto; margin-top:30px;\">\n<h2>Manufacturers Must Remember &#8230;<\/h2>\n<\/div>\n<div style=\"font-size:11pt; line-height:20px; max-width:677px; margin:0 auto;\"><img decoding=\"async\" src=\"https:\/\/buildingprofit.org\/lp\/wp-content\/uploads\/sites\/5\/2019\/07\/heres-the-thing.jpg\" alt=\"A Product Platform for building product manufacturers\" width=\"250\" height=\"182\" class=\"alignleft size-full wp-image-3352\" style=\"margin-top: 5px; box-shadow:8px 8px 5px grey;\" \/>The folks of silicon-valley who make our social media channels and those ever-changing google algorithms, would have us all believing that just by using their products, it would somehow make our clients somehow want to automatically flock to our websites, blogs and apps. <\/p>\n<p>Or too, that our usage of such, would somehow cancel out our buyers habits and curiosities of wanting to know everything about the products and contractors they&#8217;re seeking information about. <\/p>\n<p>That Facebook et all, is enough to satisfy your buyers curiosities of who you are, and what your products do. As if our industry is back-logged processing all the Twitter orders. <\/p>\n<p>Or better yet, our buyers will somehow want to spend their days and evenings Googling every product, brand, company and option, instead of relying on their local dealers and contractors they\u2019ve always turned to for construction advice. <\/p>\n<p><strong>We think,<\/strong> a better digital sales strategy is keeping your primary efforts focused farther down funnel, when buyers are actively looking to start projects. Rest assured, 96% of all buyers will always research local contractors websites before inviting them to their home. As a product manufacturer, you and your products need to be there. Every contractor, every trade, every geo location &#8230; every time, anytime, automatic.<\/div>\n<p><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/buildingprofit.org\/lp\/wp-content\/uploads\/sites\/5\/2019\/04\/inspires-excitement-Custom.png\" alt=\"The Product Platform allows a product manufactures sales literature to inspire excitement, to build and remodel.\" width=\"1150\" height=\"369\" class=\"aligncenter size-full wp-image-2983\" srcset=\"https:\/\/buildingprofit.org\/lp\/wp-content\/uploads\/sites\/5\/2019\/04\/inspires-excitement-Custom.png 1150w, https:\/\/buildingprofit.org\/lp\/wp-content\/uploads\/sites\/5\/2019\/04\/inspires-excitement-Custom-768x246.png 768w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/p>\n<div class=\"whenfree\"><strong>When your free from trying to find buyers to pull them into your website, you can concentrate more on perfecting your messaging to convert.<br \/>\nWe&#8217;re simply the fuel that ignites your existing digital materials.<\/strong><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size:20px;\"><strong>Our Product Platform simply delivers your sales literature exactly where buyers already look,<br \/>\nand expect it to be when starting any building or remodeling project &#8230;<br \/>\nwith local contractors all across the nation. <\/strong><\/span><\/p>\n<p><\/p>\n<div class=\"salesbutton2\"><a href=\"https:\/\/buildingprofit.org\/lp\/product-manufacturer-contact-us\/\">To See More Information<br \/>\n<span style=\"font-size:12px; font-weight:normal;\">Perfect info for your marketing department <\/span><\/a><\/div>\n<p><\/p>\n<div style=\"font-size: 13pt; line-height:28px; color: #1f497d; font-weight: bold; text-align:center;\">Putting your &#8216;manufacturer voice&#8217; into every sales conversation,<br \/>\nto educate and influence more buyers. <\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contractor &#038; Consumer Buyers Demand to Instantly Find and Research your Sales Literature We put building product manufacturers literature where buyers already expect to see it when starting any homebuilding or remodeling project Let&#8217;s Get Started Let&#8217;s have a conversation about your products The Building Product Platform is a new sales tool that allows product [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no_sidebars.php","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2396","page","type-page","status-publish","hentry","wpautop"],"_links":{"self":[{"href":"https:\/\/buildingprofit.org\/lp\/wp-json\/wp\/v2\/pages\/2396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buildingprofit.org\/lp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/buildingprofit.org\/lp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/buildingprofit.org\/lp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buildingprofit.org\/lp\/wp-json\/wp\/v2\/comments?post=2396"}],"version-history":[{"count":2,"href":"https:\/\/buildingprofit.org\/lp\/wp-json\/wp\/v2\/pages\/2396\/revisions"}],"predecessor-version":[{"id":2418,"href":"https:\/\/buildingprofit.org\/lp\/wp-json\/wp\/v2\/pages\/2396\/revisions\/2418"}],"wp:attachment":[{"href":"https:\/\/buildingprofit.org\/lp\/wp-json\/wp\/v2\/media?parent=2396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buildingprofit.org\/lp\/wp-json\/wp\/v2\/categories?post=2396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buildingprofit.org\/lp\/wp-json\/wp\/v2\/tags?post=2396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}